For Immediate Release:
October 13, 2005		   Print News Release
     

State of Tennessee’s ‘Booze It and Lose It’ Public Service
Announcement Nominated for National Television Emmy
Governor’s Highway Safety Office and Memphis Agency
Chandler Ehrlich Recognized by National Television Academy

The State of Tennessee is honored today with the announcement that its ‘Booze It and Lose It’ Public Service Announcement (PSA) has been nominated by the National Television Academy for the 2004 Public and Community Service Emmy Award. The commercial PSA, created by Memphis advertising agency Chandler Ehrlich, is one of three nominees selected in the inaugural year for the Public Service Announcement in a Sponsored Commercial category. To see the Emmy-nominated PSA, please visit http://web.cecnet.com/bear/

“Being nominated for a national Public Service Emmy completely reinforces our belief that, with Chandler Ehrlich, we have produced a truly outstanding public service announcement,” said Director Chuck Taylor, Governor’s Highway Safety Office. “I’d like to personally thank Tennessee Governor Phil Bredesen and Tennessee Department of Transportation Commissioner Gerald F. Nicely for their continued support and dedication to the ‘Booze It and Lose It’ initiative. This Emmy nomination is a testament to the hard work and commitment of everyone at the Governor’s Highway Safety Office to stop drunk driving on Tennessee roads.”

The Public and Community Service Emmy Awards honor television professionals for campaigns that advance the common good. The nominees were chosen by a nationwide panel of civic leaders and community service professionals. The winners, selected by a blue-ribbon panel of judges including community leaders, educators, business people and artists, will be announced at the black-tie awards ceremony on Friday, October 21 at the Marriott Marquis Hotel in New York City. The awards ceremony will also celebrate the Academy’s 50th anniversary and will honor Katherine Oliver, New York Commissioner of Film, Television and Theater.

“In our industry, it is enough reward to create a campaign that has an impact in saving lives,” said Jerry Ehrlich, President, Chandler Ehrlich and Company. “But for that campaign to be recognized nationally, it’s a tremendous honor. It’s wonderful to work with a client who truly values, recognizes and encourages great creative work. Director Chuck Taylor and everyone at the Governor’s Highway Safety Office had the vision to take a whole new approach, and the result is an Emmy-nominated PSA.”

Other nominees for the 2004 Public Service Announcement in a Sponsored Commercial Emmy include:

  • Oxygen Media, LLC, New York, NY – “Oh! Vote: Disappearing Women, Rose of American (Lights), Rest of America (Parachute)
  • Ad Council / DDB Chicago, Chicago, IL – “Ad Council / After School Alliance: Sock Friend, Blow Fish, Jonesy Kitty”
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Oxygen Media was co-founded in 1998 by Nickelodeon and Disney veteran Geraldine Laybourne (CEO), Oprah Winfrey, and the principals of TV production company Carsey-Werner-Mandabach. With revenues of $1.0B, DDB Worldwide is one of the largest US components of Omnicom, a global marketing services group. For more information on the other nominees, please visit http://www.emmyonline.org/emmy/2004-05_CSA_PSA_nominees_Release.html.

Chandler Ehrlich has been working with the Governor’s Highway Safety Office for just under two years promoting the “Click It or Ticket” and “Booze It and Lose It” campaigns to encourage seat belt usage and decrease drunk driving fatalities.

Based in Memphis, Chandler Ehrlich was founded in 1977 and has been creating attention-getting messages ever since. Other clients include the Tennessee Department of Tourism, Lane Home Furnishings and the NBA’s Memphis Grizzlies.